How to Afford a Health Coach

How to afford a health coach

It happens now and then, during an Intro Session, that a potential client will say “You seem great, and your program seems wonderful, but I can’t afford it.”

What I hear when someone tells me they can’t pay for coaching is that a.) they aren’t really thinking about what solving this problem is worth to them (hint: priceless) and/or b.) they doubt either their own ability, or mine, to actually achieve the solution. Often they have already paid other coaches or spent loads on countless books, programs, special foods, etc etc, and still haven’t healed their food relationship. I know, because that was my story too. How can I convince them that this time would be any different? See this post for that answer. As for what it’s worth….

What is it worth?

  • Imagine a world where you are immune to the daily barrage of food temptations and saboteurs
  • Imagine making healthy choices 2nd nature without struggling or stressing
  • Imagine your children following suit
  • Imagine feeling healthy, strong and confident in your skin. What would you accomplish if you didn’t have body shame holding you back?
  • Imagine your children living in healthy bodies and having a positive relationship with food and their self-esteem, because you can only teach them this if you are doing it yourself. You getting healthy creates ripples on the pond. Healthy you → healthy families → healthy communities
  • Imagine managing your time and your priorities so well that eating healthy and exercising regularly just flow naturally
  • Imagine the feeling of following through on what you said you would do and on what you know is important to you.
  • Imagine wearing the kinds of clothes you have always wanted to wear.
  • Imagine the feeling of success and joy at FINALLY putting this body/food beast in it’s place, kneeling at your feet.

So, what is it worth? I don’t know about you, but to me, that is all absolutely priceless.  When I hired my health coach, I got my life back. There is no monetary value I could ever assign to that.

Now, the hidden costs of staying where you are, struggling with food and weight:

  • Having a million sizes of clothes in your closet and not really fitting into any of them. How much have you spent on clothes that sit in your closet unwearable and accusatory?  Learning to lose weight and maintain it for life will allow you to finally build a wardrobe of beautiful clothes all the in the same size, saving you money, time, and stress each morning.
  • Spending money on take-out food, restaurant meals, and mad binge-runs. Learning healthy meal planning and time management skills will substantially cut down on your food budget.  Bringing your own healthy lunch to work can be a huge money saver, as can ditching a daily candy or bakery habit.
  • Despite what you might think, healthy food is cheaper than junk. Beans and grains are crazy cheap, for one!  You don’t have to buy all special, organic, gold-dusted whatever food in my program. I don’t believe in “super foods”. You will learn to buy what you need from your regular supermarket, prepare it, and not have it rot in the fridge.  And yes, your picky kids will eat it too!  I promise you it’s not all kale burgers and tofu!  You want mac and cheese, you’ll make mac and cheese and it will still work.
  • Medications, medical bills, the time spent going to doctor’s appointments – all lessen when you get healthier!


The Frank Money Talk

One-on-one coaching is currently $100-120 for a one-hour session and the two-week follow-up period when we are in touch via email, whatsapp, text message, etc. Most clients are in touch with me somehow every single day.  That is a heck of a lot of support and contact!  (The price difference depends on whether you pay in monthly payments or all up front).  So roughly $200/month, which I don’t think is very much for all of the benefits above and this level of support.  But hey, I don’t know your financial situation, and I know sometimes things are tight (especially for families here in Israel paying in shekels).

Soooo…. I am thinking about running a group program online.  More people at one time = lower price point (but less personal support).  I have wanted to do it for awhile but choke when it comes to the tech end of setting such a thing up. But now I have several small groups under my belt and think I am ready to give this a whirl.  I will be back with more info soon.  If that might be something you are interested in, will you do me a favor and comment here or FB or shoot me an email to so I can make sure I’m creating something that people are even interested in?

In the meantime, if you finally do see the value and worth of working with a coach like moi and want to explore the possibility of one-on-one coaching, you can go right to my calendar HERE, put the time in your local time zone, and just book a trial session to see what it’s like. Three little words, baby: Totally Worth it.

Blueberry-Banana Nice Cream Parfait

Last year I made free ebook and gave it away to thank the 1,000 people who had liked my facebook business page. Now that we are closing in on 2,000 fans, I have decided to take the ebook down and will be publishing the recipes here on the blog. That way you can pin them and share them more easily.

Up first is this amazing Nice Cream Parfait with Rawnola. What, the what?  “Nice cream” is ice cream made out of frozen bananas. No milk, no cream, no sugar. Just frozen bananas in the food processor with a splash of plant milk and whatever flavorings you like. It’s delicious and super easy!  

“Rawnola” is basically raw granola. Again, in the food processor, you pulse together oats, dates, coconut. Voila, no-bake, instantly ready, no sugar, no oil granola!

This pretty parfait combines the two.

blueberry banana nice cream parfait

Blueberry-Banana Nice Cream Parfait with Rawnola

Serving Size: 1-2


    Nice Cream:
  • 2 frozen bananas, broken into chunks
  • ½ cup frozen blueberries
  • 1 tsp vanilla extract
  • 2-4 Tbsp plant milk or water
  • 1 scoop vegan protein powder (optional)
  • Few sprinkles of Rawnola (recipe follows)
  • Rawnola:
  • ½ cup uncooked oats
  • 7 Medjool dates, pitted
  • ½ cup dried coconut flakes


    Rawnola First:
  1. Pulse oats, dates and coconut in food processor until it looks like granola.
  2. Remove from food processor and wipe food processor clean.
  3. (Extra rawnola should be stored in the refrigerator).
  4. Nice Cream:
  5. Place bananas in food processor.
  6. Add vanilla, 2 Tbsp plant milk of your choice, and protein powder if using.
  7. Run the food processor for 15 seconds to break up the bananas.
  8. Check the consistency. If it's ice cream-like and creamy, stop there. If it is dry and lumpy, drizzle in a tiny bit more plant milk with the motor running until desired texture is reached. Remember, once you've gone too far, you can't go back, so don't add too much liquid! But if you do, don't worry, you've got a smoothie.
  9. Assembly:
  10. Remove half of the mixture and place in your serving jar.
  11. Top with a layer of rawnola or fruit.
  12. Add the blueberries to the remaining mixture in the food processor and again process just until smooth and creamy.
  13. Place blueberry mixture on top of banana mixture in jar.
  14. Top with more rawnola and fruits of choice and enjoy!


Macro-Friendly Gluten-Free Vegan Protein Waffle

OK, OK, so I put up a waffle recipe last month that was relatively higher in carbs and fat and lower in protein, and although I defended it bitterly, the truth is, that sometimes you DO need a waffle with better macros. (Macros being macro-nutrients, namely carbohydrates, protein and fat).

Some of you have no idea what I’m talking about and knowing the macro-nutrient content of your food is totally bizarre and you couldn’t give a hoot. That’s fine, eat the waffle I posted here.  It’s absolutely delicious and always comes out great.

For those of you who track your food and count your macros, today’s waffle will fit your numbers much better. And for those of you who live in the US, you can BUY a version of these waffles and not have to make them at all. Vegan chef and power lifter, Holly Works, has created the Fit-Quick Waffle and sells them through Vegan Proteins. They’ve got vanilla, java chip, double chocolate brownie, pizza style and a soon to be released new flavor, lemon poppyseed.  I have never had Fit Quick because although Vegan Proteins is willing to ship to Israel, their shipping rates were not feasible for me the last time I checked. So I looked at the ingredient label and did my best to create my own. I have no doubt that Holly’s are a hundred times better and I haven’t graduated to all those fancy flavors and probably won’t, so order if you can, make if you can’t.

I tinkered a ton to get these to come out right. I scraped what seemed like thousands of stuck waffles out of my waffle maker (the recipe has no added fat). Different protein powders yield entirely different results, so depending on what you use, you may have to give this a few tries before getting it right yourself.

The protein powder I usually use is Pro Pea, made here in Israel and available at Eden Teva market. But during Eden Teva’s downfall and buy-out, I have not been able to get it. Let’s hope new owners, Tuv Ta’am, get all our products back in stock! In the meantime, you can order many vegan protein powders from Vitacost, but be aware that my last TWO orders never arrived.  Vitacost did give me a full refund, which is amazing considering I’m pretty sure the fault lies with the Israeli post.  As one of my friends says “your packages will show up right before Pesach.” Of course they will.

The protein powder used in this picture is Earth Blends, (pea, hemp, rice) from Vitacost. The combination of the chickpea flour and the dark-hued protein powder, gives the waffle a dark appearance, but it’s really tasty.

macro-friendly vegan protein waffle

Macro-Friendly Gluten-Free Vegan Waffle

Serving Size: 1 waffle

Calories per serving: 232 cals, 21gC/5gF/24gP


  • 1/4 cup chickpea flour
  • 3/4 scoop (about 25g) vegan protein powder
  • 1 tsp baking powder
  • 1 Tbsp ground flaxseeds
  • 1/2 cup water
  • stevia to sweeten as desired
  • 1/2 tsp vanilla, if your protein powder isn't already flavored
  • dash cinnamon


  1. Mix all ingredients in a small bowl.
  2. Let sit while you spray your waffle iron with cooking spray and preheat it.
  3. When the indicator light says the machine is ready, place all the batter onto it.
  4. Cook for 8-10 minutes.
  5. Remove carefully and enjoy.


How to Cultivate Consistency

In the last post, I explained how making common dieting mistakes, will keep you dieting forever rather than succeeding at permanent weight loss. Today I want to boil it down to really the number one thing you need to do to succeed at ANYTHING ever in your life, weight loss included. Weight loss, especially!

Be Consistent.


The thing that almost everyone says to me is that they want to be the kind of person to whom eating healthy and exercising comes naturally. But if you look at the people to whom it DOES come naturally, all you will see is that they practice a series of habits and have been doing so regularly for so long that it has become second nature. That’s it. They are not stronger than you or better than you or more self-disciplined or whatever. They just have practiced their desired habit over and over and over.

For example, I started exercising in the mornings 14 years ago when I began my weight loss journey. It was really hard at first to establish that habit! But as you can imagine, after FOURTEEN years of practicing it pretty nearly every single day, I don’t even have to think about it anymore. I wake up and I work out. Yes, I still get all kinds of mind monkeys trying to talk me out of it, but because it is so ingrained in who I am and what I do, it generally just happens despite the resistance. Plus, I don’t negotiate with monkeys. EVER.

When you think back over past weight loss attempts, you probably remember that you were so on track for awhile. You were just burnin’ it up! Staying on plan with food, going to the gym every day… And then one day you missed the gym. The next day you fell off the wagon with food. Hey, it happens to everyone!  But for the person with the ingrained, consistent habit, or accountability system, picking herself back up and getting right back on track is likely to happen pretty quickly.  For the person who is lacking in consistency and accountability, well, that can be the end of the diet right there.

So, how can you build consistency? Basically by deciding on one or two habits you want to pursue, doing them over and over, and tracking your results somewhere (like a spreadsheet or planner).

But do you know what works even better? Hiring a coach. Seriously. I know that for me, I could never have become consistent with my healthy habits alone. I needed a coach to report to – someone to hold me accountable, as well as help me pick appropriate habits (people tend to over-reach, then crash and burn).

If hiring a coach is not in the cards for you right now, come join my free Facebook group where we work on daily habits and consistency, and give each other the support and accountability to get it done, over and over and over and….


Are You Setting Yourself Up to Fail on your Diet?

Are you setting yourself


“Why will this time be different? How can I know that this time I will succeed when I never have before?”

I get that question a lot.

And I understand it on a very personal level. I too, had a million and a half failed attempts at losing weight and keeping it off before I finally succeeded.

But before I began that last attempt that ended with success (70 lbs gone, 14 years maintenace), I consciously decided that I would do everything completely different from all prior attempts. I decided that first of all, I was D-O-N-E-done, stick-a-fork -in-it done with dieting! After 30 years of diets, I didn’t have to be Einstein to understand that diets are temporary solutions that always bring the weight back.

I decided I was done with anything not entirely sustainable for life. I decided that I would rather it take LONGER if it meant it would be LASTING. And I looked at everything that had failed before (doing crazy diets, losing weight fast, not eating enough calories, not addressing the emotional reasons I was eating, being in isolation with no support, white-knuckling, being mean to myself, feeling stress about it all…) and I decided to do everything opposite.

Instead of

…doing crazy diets with all sorts of food restrictions, I decided to eat the things I love.

…losing weight at a rapid pace, I took my time to learn how to EAT, not how to not eat. As well, as how to actually BE smaller. No one ever talks about that but it’s so important!

…not eating enough calories, I ate the most I possibly could eat while still losing weight (this took trial and error to find but was so worth it!)

…not addressing the emotional reasons I was eating, I devoted time every day to mastering my emotional state

…being in isolation with no support, I hired a supportive health coach, joined an online group, and a fitness group

…white-knuckling, I stopped doing anything that felt like force

…being mean to myself, I worked at accepting and loving myself exactly as I was

…feeling stress about it all, I decided it would be an easy and joyful journey, and it if it wasn’t, that I needed to simplify things and make it more fun


So just to re-cap that for you because it’s super important: If you were to ask me “Emily, how did you lose 70lbs and keep it off for 14 years?” I would answer:

-I ate/eat foods I loved/love

-I ate/eat as much food as I could/can

-I learned strategies to control my emotions, which stopped the emotionally-led binging

-I let it be easy

-I was nice to myself

-I made it FUN.

In other words, if you are thinking that weight loss has to be hard, boring, painful, and you’ll be hungry all the time and not be able to enjoy the things you love, you ARE setting yourself up to fail.

Change it all around and finally succeed. If you’d like to learn how to do this for yourself, book a breakthrough session. Let’s talk.


My New Facebook Group

FB free group banner 2

Two weeks ago I opened up a free Facebook healthy living support group and invited some folks – personal friends, past clients, present clients, people I am somehow connected with and thought might be interested. I got the idea from a book I was reading on the benefit of community in making habit change. (Hi Dad!) I thought it would be a cool experiment. I anticipated that at first it would just be me, posting all by myself while others lurked or just didn’t interact at all. Despite the fact that I had invited some of my seriously favorite people in the world, I didn’t dare hope that they would all think each other equally awesome right off the bat.

Just a couple of days after setting up the group, a freak storm knocked our power out for 36 hours and I was unable to get online to communicate with my group. When I came back online, instead of finding dead air, I saw people chatting, supporting one another, sharing info and just being overall amazing. It has certainly been a majorly pleasant surprise!

Every day I am getting private messages from group participants telling me how the group has re-focused them on their health goals and given them the needed support to get and stay on track. Friends, I don’t want to curse such a delicate and darling thing, but it appears the time has come to start opening it up to a wider audience so that more of you can experience that kind of success and support.

Here’s the scoop: This is a habit-based group. Participants pick a healthy habit they’d like to work on for 1-2 weeks, such as eating 3-4 meals a day and no snacks, or not eating after a certain time of night, exercising a certain amount each week, daily meditation or journaling, or whatever they’d like to work on. Each person tracks his/her success with the goals, and if they are succeeding, they can add another habit. If they are struggling, they are encouraged to scale the goal down until it is more doable.

Here is part of the official description:

Triumph Wellness Revolutionary Health Circle is a support group for clients (past, present, and future) and other friends and affiliates of health coach Emily Segal and

In this group we work on daily health habits regarding food, fitness, and having a positive mental outlook. There is no diet attached to this group, in fact, we are anti-diet and pro-healthy eater, whatever that means to each person. Slow, Steady, Sustainable is our progress motto.

We believe that all bodies are beautiful and whatever size you choose to be is entirely your own business. Our focus is on healthy habits. If you are working to change the shape or size of your body, we believe that shame and self-loathing are not effective motivators and encourage radical self love instead.

Our goals:
-Healthy Daily Habits with food, physical movement, and a positive mental outlook.

We have all had the bad experience of trying to make changes in our life by piling on too many unrealistic changes all at once, then crashing and burning all the way back to square one. In this group, you get to practice your habits one at a time until you nail them. You make steady progress towards your goals in a way that is comfortable, fun, achievable, and sustainable.

One thing that clients often say to me is “I wish I was just the kind of person who ate healthy and exercised without even thinking about it.” Think of a friend of yours who is like that already. That person is not more disciplined than you, or superior to you, they just have practiced those desired habits over and over again until they became second nature.

If you’d like to join the group, fill out the little form below and click the Yes, I Want to Join The Community! button.  Looking forward to seeing you inside:

Free Facebook Group

  • Don't worry, I will never share your email address!

Whole Wheat Vegan Waffles

Before I share today’s recipe, I just wanted to give a heads up to those of you who didn’t read my last newsletter, that I’ve got an Autumn Coaching Special going on right now. Woot, woot, special deal!!

Normally, every potential client starts with a one-hour intro session where we discuss their food/weight/health situation in depth, come up with a plan to help them reach their goals, while at the same time, giving both myself and the potential client a chance to see if we have good working chemistry between us. It is an extremely valuable, action-packed one hour , whether it leads to a client signing up for a 4-month program or not, and I have always charged $100 (or it’s equivalent in NIS) for it.

I have decided that for the Fall of 2015, I am going to waive the fee for the session and shorten it to just 30 minutes. So it’s more of a taster session. Truthfully, I have tried it this way in the past and it didn’t really work out. People generally value things they pay for and would often just not show up for the free session they had booked, or just be tire-kickers with no intention of really working with me. But in the name of trying new things, I’m giving it another go. If it works out well, maybe I’ll keep it this way. If it doesn’t work well, I will go back to charging full price.

So… if you have had any inclination to work with me, but just wanted to ask me some questions first, or get a feel for what I’m like, or get my opinion on how you should proceed with your desires and goals, sign yourselves right up for 30-minutes of my time for freeeeeehehe! And do it before I change my mind.

You can see my calendar and book your session HERE. (Remember to put the calendar in your own time zone.)

And if you just came here for the recipe, and don’t know who I am or what I am talking about, I’m Emily Segal, founder and owner of Triumph Wellness, an international health coaching practice specializing in weight loss, healthy eating and exercise habits, ending emotional eating and sugar addiction. I myself am a vegan, but my clients don’t have to be. You can read more in the FAQ’s HERE.

OK, OK, Waffles!

Why am I, a health coach, giving you a recipe for waffles with wheat flour and oil and sugar? Well, because I believe that eating and enjoying all kinds of food in a balanced way will lead you to long-term health, control of your weight, and peace with eating. I don’t believe in staying gluten-free unless you have a diagnosed gluten intolerance. I don’t believe in fat-free or oil-free AT ALL! And I do NOT believe that the 1.8 tsps of sugar in a waffle are going to cause you to binge or gain weight or for the heavens to fall. This I believe is the main difference between Dieting and Lifestyle Change and between orthorexic obsession with food perfection and living a normal life.

If you follow me on Instagram or Facebook, you will already know that I eat a waffle for breakfast about once a week and am maintaining my lost weight just fine thankyouverymuch.

Don’t fear the waffle!

whole wheat vegan waffles

This waffle is topped with fruit and tahini-silan “caramel” sauce. Just 1 Tbsp tahini and 1 Tbsp silan (date syrup) and enough water to get the consistency you want.

Whole Wheat Vegan Waffles

Serving Size: In my waffle maker this makes 5 waffles

Calories per serving: 343 calories, 48gC/13gF/10gP each


  • 2 cups whole wheat flour (or use 1 white, 1 wheat for lighter texture)
  • 1 tsp baking powder
  • 1/2 tsp baking soda
  • 1/2 tsp salt (optional)
  • 3 Tbsp sugar (or any sweetener you prefer)
  • 1 1/2 cups soy or other plant milk
  • 2 Tbsp white or apple cider vinegar
  • 5 Tbsp melted coconut oil (or any other oil or fat you prefer)


  1. Mix soy milk and vinegar and set aside to curdle. Alternatively, you could use 1 1/2 cups of vegan yogurt instead of the milk/vinegar mixture.
  2. Mix all ingredients in a bowl and stir in curdled soy milk.
  3. Let batter sit for 10 minutes or more while you oil and pre-heat your waffle maker.
  4. Once waffle maker indicator light has indicated it is ready, pour batter in it. (In my waffle maker, I use 1 cup of batter per waffle, 1/2 cup on each section).
  5. Follow your waffle maker's instructions on cooking, but in my machine, I cook each waffle for 8-10 minutes.
  6. Remove waffle carefully with tongs, as it may be soft when it first comes out.
  7. Set on a cooling rack until ready to serve. This allows waffle to crisp up.

whole wheat vegan waffles with blueberry nice cream

This waffle is served here with banana-blueberry nice cream, which is one frozen banana and 1/2 cup frozen blueberries, processed briefly in the food processor, with or without vegan protein powder, and just enough water to give it a thick smoothie consistency.

My Five Favorite Podcasts

My Favorite Podcasts

As I mentioned in a prior post, I have been spending less and less time on social media and have found it has benefited both my productivity and my mental well-being.  But disengaging from what everyone is saying, doesn’t mean I want to disengage from what some people are saying.  Whereas Facebook, Twitter and the like, became for me a sea of cluttered noise and unwanted opinions, I still want to hear opinions and ideas, I just want to have the ability to be a little more selective.  Enter podcasts.

When you subscribe to an individual’s or a company’s podcast, you get to listen to what they have to say, in depth, while not having to listen to a million other people’s opinions of it.  Yes, you could do the same on Facebook, but presently Facebook shows you all the things the people you are friends with are clicking and commenting on, whether you are interested in those things at all.  

When do I have time to listen to podcasts you ask?  I listen while working out and while doing chores around the house.  If I go anywhere with a long bus commute or time spent standing in a long line somewhere, it’s podcasts to the rescue.

These are my current favorite podcasts:

Rise and Resist1.)  Rise and Resist

Created and hosted by health coach Lacy Davis, and trainer Holly Works, both vegans living in the Bay Area, Rise and Resist podcasts cover the areas of fitness, veganism, body image, feminism, diet, weight lifting, weight issues, eating disorders, self-love, and more.  Holly and Lacy speak naturally and honestly about their lives, their struggles, and accomplishments.  They share their favorite tips, short-cuts, snacks and ideas.  Podcasts are about an hour long and come out every 1-2 weeks. I normally hate podcasts that have tons of small talk and at first I wasn’t sure about this one because they start each podcast with a re-cap of their weeks. But as someone in a similar field of work, their days quite often resemble mine, and it was fun to hear how other coaches manage their day-to-day.  After the first 20 minutes or so they settle into the day’s topic and then end each podcast with a cute segment called One-Rep Snacks which has given me lots of fun snackage inspo.


rich roll2.)  The Rich Roll Podcast

Rich Roll is a vegan ultra endurance athlete and the author of autobiographical book Finding Ultra, which I very much enjoyed.  Rich has been podcasting for many years. I know this because I can remember listening to episodes while training for marathons, and I haven’t run one in years.  While not every one of Rich’s podcasts speaks to me personally, I still tune in to catch the start of each and am often surprised when an hour or more has passed and I am enthralled.  

Recently on Facebook, I recommended his 2 hour interview with Iron Cowboy, James Lawrence, all about Lawrence’s incredible, mind-boggling accomplishment of 50 Iron Man distance Triathlons in 50 days in 50 different states.  I mean, yeah, read that sentence again and think about what that really means!!  I was enraptured by this podcast, literally forgot where I was, stayed at the gym an hour longer than usual just to keep listening and it has been rattling around in my brain in the week since I listened.  Game-changing.

Rich’s podcasts are not all about veganism or even about fitness.  His goal is to interview the outliers and success stories across many different fields of human development and achievement. Because he has been at it for so long, this is a polished and professional podcast.


the moth3.)  The Moth

My sister told me about The Moth Story Hour and even herself presented a story at a Moth story event (which she ahem, never sent me the recording of, hint, hint).  What is the Moth? It’s straight up story telling.  People get up in front of a live audience and tell a 10-20 minute personal true story.  Some are hysterical and I laugh out loud, others are so sad, I am left weeping. Most are a little of both.  If you like stories (and who doesn’t) you will be riveted.  If you are a writer or anyone who works in a business that uses stories in their marketing (every business), you will also enjoy thinking about what makes a good story and how you can apply that in your own work.


muscles by brussels4.)  Muscles by Brussels Radio

Vegan coaches, body-building competitors, and owners of, Dani Taylor and her partner Giacomo Marchese, host this weekly podcast on fitness, veganism, body building, dieting, and health.  In the last podcast, they gave a super detailed peek behind the curtain of body building competitions that was just fascinating.  Dani also sells one of the best books on Flexible Dieting I have ever read and that is a frequent topic.  (Which reminds me I need to do a post on Flexible Dieting!).  I also love that in their podcasts you get the unique interplay of how men and women view and talk about things differently. As with Rise and Resist, there is no dietary dogma or faddish, woo diet stuff here. Just science-based info which I much appreciate.


lift like a girl5.)  Lift Like a Girl

Nia Shanks is a body-positive fitness coach for women and I must confess, although I follow her blog, I have yet to have a chance to listen to her podcasts.  But I have subscribed and wanted to mention it because I think it’ll be good.  I like the things she writes about.  Take a listen and let me know what you think.



I’m sure there are tons of other great podcasts and I’d be delighted to hear any recommendations you have, although there are only so many listening hours in a day!

In the next post I am going to share my favorite youtube channels, so please stay tuned!

Eggplant Hummus

First of all, I want to thank you all for your incredible support and encouragement toward my last post about The Dark Side of Running an Internet-Based Business.  The same day, another writer and internet entrepreneur I follow, happened to post her own experiences with internet-bullying in a harrowing blog post. That post by Leonie Dawson, includes an incredible video on internet trolls made by Shane Koyczan who did another video on bullying that went viral awhile back.  Read it at the previous link.

One Facebook fan wrote to me the following:

so sorry that the people you inspire, like myself, aren’t as loud as those who cut you down. thank you for all you do to bring life, vitality, and inspiration to so many.

Which brings up a really great point.  No, we cannot stop people who find entertainment value in being mean to other people online, but we CAN make sure we put as much positivity out there as possible.  So when you read something you enjoy, tell the writer about it! I was thinking this morning, that what feels amazing is writing something and having it be heard and understood.  It feels like being seen and recognized.  It’s easy to think that someone who publishes something gets a lot of mail and you don’t want to bother them, but I’m willing to bet that words of encouragement, “likes” and shares are never a nuisance.

OK, recipe time!

Eggplant Hummus is a cross between Babaganoush and Hummus and therefore I call it Babagahummus, which is also fun to say.  Why would anyone want or need to combine these two foods that are marvelous on their own?  Calories for one, carbs for another.  With roughly 1/4 the calories of traditional hummus and significantly fewer carbs, eggplant hummus makes it easier for those of us watching our weight to enjoy without worry.  And it also tastes amazing and is good for you!


Here is some seitan, steamed broccoli, couscous, and eggplant hummus.


And this is a red lentil flour omelette topped with eggplant hummus and cauliflower.

Eggplant Hummus

Serving Size: 1/2 cup

Calories per serving: 54 calories 0.9gC/4.5gP/2.3gP


  • 1 medium sized eggplant, washed and dried
  • 1 (500g) can chickpeas, rinsed and drained
  • juice of 1/2 lemon
  • 2 cloves garlic
  • 2 Tbsp tahini
  • 2 Tbsp water
  • salt and peppe


  1. For best results, char the whole eggplant on all sides on top of a gas stove or grill.
  2. If you don't have either, just prick it and bake it in the oven until soft.
  3. If the charred eggplant still seems hard in the center, pop it into the oven at 180C for 20 minutes or so until soft.
  4. Allow to cool enough to handle and peel off charred skin.
  5. Place eggplant flesh into food processor with all other ingredients except the water.
  6. Process until smooth.
  7. Add water to desired consistency.
  8. Add salt and pepper to taste.


The Dark Side of Running an Internet-Based Business

dark side of running internet based biz

Several people have written to me and asked me why I haven’t been blogging.  The official answer is that I am still struggling to balance all of the things one needs to do when running a service-based business.  I am not just a blogger.  I have actual clients.  My clients (thankfully) have very real and pressing needs, and those obviously come first.  Then there are the other publications I write for that have actual deadlines and editors, and guess what? Deadlines and editors make you get your articles written. Not having either here on a personal blog, there is always another load of laundry to run, or another snack to eat, before I sit down to write.

Although all of that is true, there is something more insidious that has honestly distanced me from this space and from Facebook.  I want to take a minute to write about it, because I know many of my readers are struggling with the same issue, either as health coaches or other internet-based business owners, or just regular folk feeling the Facebook Burn.


When Facebook first appeared on the scene, I was so delighted to suddenly be connected with and exposed to so many creative thinkers the world around. It was thrilling! It was also super fun to re-connect with people I had lost touch with over the years.

But the Facebook honeymoon is now over and the internet has become a place where everyone has an opinion that they MUST broadcast, while being completely intolerant of anyone holding a different opinion. It is all shouting and noise and bullying and arguing.  I was going to write out some of the comments I have received but decided that would be too “righteously wronged victim” -ish, so suffice it to say that I am too vegan, not vegan enough, too right-wing, not right-wing enough, too religious, not religious enough, amazing, inspirational and life-changing, as well as, disgusting, brainwashed, and stupid all at the same time.  I am apparently some sort of walking contradiction to be all those things at once.  Maybe that’s my bona fide super power – the ability to simultaneously aggravate all people everywhere!

I just post one word and it is either completely ignored, or simply wrong, wrong, WRONG and you are going to tell me why, I just know you are!  It will likely start like this “It is because of people like you that ….” (insert shockingly awful thing to say to someone here)

Now,  I understand this is all membership fees for participation on the internet playground and I wear my Duck’s Back Hate Repellent to help me ignore and delete, ignore and delete. But truthfully, I come to my website daily to do all the back-end stuff and I stare at the “new post” button and think “Is it really worth it?”

I am writing today to apologize for that.  I need to take an ego-check and remember that any talent I may or may not have, isn’t actually mine.  It comes through me from Higher Up and it is my job to be the faucet through which it can pour.

I have been a bad, bad faucet.

We cannot change the internet or the way people behave on it. But, as in all things, we can control our reaction to it.  We can also control how much time we spend on it.  We can evaluate daily if we are spending our precious time, adding something positive to the world or wallowing in the ugliness other people parade as “free speech” and “entitled to my opinion”.  

As for my personal facebook page, for those who have asked, at the moment, I am no longer using that page.  I keep it to post my blogs since more people see that than see my business page.  Months ago I disabled my news feed so the only way I see any of my friends’ posts is by going to their actual page.  So if you’ve had a baby and I didn’t wish you a mazal tov, I’m not a total schmuck, just an ignorant one.  I also deleted hundreds of “friends” who were not really friends at all. I did that last summer when I was spending my days running from rockets and those facebook “friends” were saying (loudly) that I deserved it. (I am generally fine with people having different opinions than mine, but there are uncrossable lines and that was one of them. Honestly, I think last summer changed the internet for a lot of us, especially those of us here in Israel).

Now, for those of you who have internet businesses and get stuck behind that wall of wondering if it’s worth putting yourself out there in a vast sea of haters and criticizers, I want to remind you of something:

It is not about you.

The criticism is usually not about you, but even more so, the service you offer is not about you.  If you believe as I do, that you are here to help people, then you have got to stop letting fear of criticism block you from doing so.  Here is a quote I jotted down today from Gina DeVee’s Divine Living Magazine:

I stopped asking “What will everyone think of me?” and instead asked “How can I best serve others?” Allowing myself to be guided by this simple question, I stopped thinking so much about what others thought (which is what caused my insecurity), and instead I concentrated singularly on my Purpose. ~ Gina DeVee


I chose two videos to share on this post.  In the first one, a youtuber who makes how-to make-up videos, shares a montage of the hate she receives when she appears in her videos without any make-up on.  Then she puts on make-up and is hated on for that as well, thus demonstrating the can’t win for losing state of affairs mentioned above.

The second video is an interview with one of my fitness heroes Dana Linn Bailey on how she handles all the internet haters. This is a stunning video reminding all of us the immense amount of inner strength it takes to put yourself out there in the internet age:

Final thoughts:

“To avoid criticism say nothing, do nothing, be nothing.”
― Aristotle

“Don’t pay any attention to what they write about you. Just measure it in inches.”

-Andy Warhol

I am back to blogging.  Thanks for waiting for me.  More to come…